Demand Management Impact

A good IT-business alignment is a necessary precondition for fully exploiting the inherent IT/IS potential to realize productivity gains. Alignment is mostly realized by understanding the business demands well and translating them into adequate IT/IS solutions. Managing this end-to-end process ― from IT/IS customers’ need for ready-to-use solutions ― is a core capability of value-generating IT organizations. However, many IT organizations struggle to holistically define and successfully implement this process, which ranges from the requestors to the IT/IS operation and use. Thus, besides managing demands and requirements, IT organizations face the following challenges:

  • Different demand and requirement input channels
  • Various documentation qualities and formats
  • No consolidation of redundant demands and requirements
  • A lack of evaluation, prioritization, and consideration of alternative solutions
  • Misguided IT/IS investments
  • A lack of current processing and decision status transparency
  • Redundant, stove-piped applications and increasing IT landscape complexity

We intend to help organizations overcome these challenges. In close cooperation with partners from industries, like automotive, energy and utilities, we have developed a design theory that serves as the foundation for the implementation of demand management in organizations. We have thus followed a construction-oriented action research approach, using qualitative data collection and analysis techniques. Moreover, during evaluation, we have relied on reference model research and simulation experiments.

Our design theory assists IT organizations with quickly and cost-efficiently defining and implementing an end-to-end demand management process with the following characteristics:

  • Flexibility: The process considers all kinds of customer demands and requirements
  • Transparency: The process provides access to information on the processing and decision status at all times
  • Scalability: The process suits medium-sized and large IT organizations by considering different milestones and process variants
  • Speed: The process cycle time is optimized according to different demand and requirements characteristics, such as granularity, maturity, complexity, EAM relevance, etc.


  • Automotive Manufacturer (Other industries during evaluation phase)
  • Energy Group
  • Regional Utilities Group


2009 - ongoing