Mon, 20. Mar. 2017 Hoffmann, David
Joint in-house training in respect of partial least squares structural equation modeling with SmartPLS software
The SITM chair took part in a 3-day workshop on partial least squares structural equation modeling (PLS-SEM) using SmartPLS.
The workshop covered foundational to advanced topics in PLS-SEM, such as model evaluation, mediation, moderation, and multigroup analysis. The workshop was run by the renowned Professor Marko Sarstedt of the Otto-von-Guericke University Magdeburg. He is an expert in the field of PLS-SEM and regularly publishes articles in highly ranked journals, including the MIS Quarterly.
PLS-SEM has received considerable attention in a variety of disciplines, including marketing, strategic management ,and information systems. SmartPLS 3 software is mostly used in respect of PLS-SEM.